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The Big 5 Intro
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The 5 main analyzing tools
Let's take the above advertisement as an example for an analysis
Audience and Purpose
The intended audience
of this advertisement is parents of large families of a low socio-economic background in Malaysia who need a safer option for transport than motorcycles, but previously did not have financial means to own a car.
The primary purpose
of this text is to advertise and sell Tata Nano to the intended audience.
The secondary purpose
is to create awareness of safety issues with motorcycles.
Content/theme
Visual:
5 people on the motorcycle with at least 1 child.
Man is in control of the bike.
Vibrant colors used with some photoshopped elements.
A small yellow car is in the right bottom corner.
The road still visible through the spaces of the wheel.
Connects burden and motorcycle.
Written:
Malaysian law & the dangers of breaking it.
The contrast of low risk buying Tata Nano & high-risk motorcycles.
Price of the car.
Affordability is stressed.
Telephone number & website info.
Structure
The text is small compared to the picture.
Title.
The placing of paragraphs is unconventional, as the 2nd paragraph is higher than the 1st one.
1st paragraph = problem.
2nd paragraph = solution.
Mood/tone
The mood is persuasive and somewhat accusatory:
"you can afford it"
"why still go for a motorcycle?"
"why take the risk"
Stylistic devices
Rhetoric questions:
"Why you want to take risks?"
Hyperbole:
"It's not only endanger yourself, but also the others."
Onomatopoeia
(the formation of a word with the sound associated with that word).
"Burden" - the sound that motorcycles make.
Editors
polina.blinova - 262 words.
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